Daniela Castro is addicted to eating popcorn while coming up with ideas. She has a bachelor’s degree in journalism with a major in media production and graduate diplomas in digital marketing, media management and business administration. She believes that “in creative industries, you learn the biggest lessons when you put your hands (or brains) to work”.

Back in America, before creating Biz Boosters Projects and travelling to the other side of the world, the former radio host worked as a remote creative and consultant for clients as diverse as UNESCO, Calvin Klein, Gucci and Pantene.

She published articles in some of the most important media outlets in her native language of Spanish and developed a weird-funny accent while coordinating tv and digital media productions in English and Portuguese.

Since moving to Australia, she has been invited to share her experiences as a speaker for the Queensland University of Technology (QUT) Business After Dark, to contribute as a mentor for the University of Queensland (UQ) Ventures Activate program, she contributed as an organiser at the Startup Weekend (Covid-19 Edition) among others.

However, helping consolidated brands and students wasn’t enough, so she has partnered with Brand Builders, the American Licensing Agency, in order to help their clients not only to create a brand and marketing strategy that converts but to also reach global markets and become international, all while keeping her unique approach: offering value in the most creative ways.